Home , Glossary , SEO Search Engine Optimization Tech Terms
SEO Search Engine Optimization Tech Terms
SEO Search Engine Optimization Tech Terms

SEO Search Engine Optimization Tech Terms

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  • Backlink— Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page
  • Common keywords (AdWords to organic)— Number of keywords a site has in search results that are the same as those being used in AdWords ads by the analyzed site
  • Common keywords (AdWords)— Number of keywords two sites buy in AdWords that are the same
  • Common keywords (organic to AdWords)— Number of keywords a site runs ads for in AdWords that are the same as those the analyzed site ranks for in Google’s TOP20
  • Common keywords (organic)— Number of keywords for which both a particular site and the site being analyzed are displayed in search results
  • Common keywords in Google organic— Keywords that both analyzed sites have in the first 20 Google results
  • Common keywords— Number of same keywords for which both web sites receive traffic
  • Competing AdWords keywords— Keywords that both analyzed sites have in AdWords
  • Competing AdWords to organic— Keywords that the one site buys in AdWords that another ranks for in Google’s TOP20 Organic results
  • Competing keywords organic to AdWords— Keywords that a site has in organic search results that another site uses in AdWords ads
  • Competition by traffic (%)— Percentage of traffic a site receives through common keywords as compared with the analyzed site
  • Competition by traffic*CPC (%)— Percentage of the estimated cost of competitors’ common keywords as compared to the site under analysis
  • Competition— Competition of advertisers for a specific term, the higher the number – the greater the competition
  • Competitors in AdWords— Sites that compete with the analyzed site in Google AdWords
  • Competitors in Google— List of sites that rank for the same keywords in Google Organic as the domain under analysis
  • Competitors in organic search— Sites that compete with the analyzed site in organic searches
  • Costs (%)— Percentage of the entire cost of keyword traffic received by the site
  • Costs % (AdWords)— The proportion of a site’s expenditure on a particular ad to it’s expenditures on all AdWords ads in general
  • Costs % (organic)— The proportion of the estimated cost of buying the same number of visitors (through AdWords) for a term, as compared to the estimated cost of the same number of targeted visitors coming to this site organically
  • Costs % (URL)— The proportion of the estimated cost of buying the same number of visitors for a term (through AdWords) to the estimated cost of purchasing the same number of targeted visitors coming to this URL
  • Costs— Estimated cost of purchasing the same number of visitors (based on ad costs for a term)
  • CPC— (stands for Cost per Click) average price of a click on an AdWords ad for a term, in U.S. dollars
  • CTR (Click through Rate)— Percentage of clicks on an advertisement, measures how relevant a traffic source or keyword is
  • Current volume— Volume of searches for this keyword, for the previous month, at the time of data collection

About Abhishek Gautam

I am a technology enthusiastic, Researcher, Computer Engineer as well as the mind behind the atechlab.net – The Ultimate Cyber Tech Lab!

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